A unique natural wellness experience to hydrate, nourish, protect, energise and restructure hair without weighing it down.
Innovative products with top-quality formulas, guaranteed effectiveness with selected natural ingredients. Visible results from the first application. 

ENERGY Shampoo and Conditioner

​A boost of energy to give strength and vitality to tired and weak hair

A pleasant blast of freshness that brings energy to fragile hair. The Purify Energy Treatment enriched with Menthol is ideal for stimulating blood flow and helps to condition and revitalise hair. Menthol extracted from the essential oil of peppermint, has refreshing, dermo purifying, vasodilation, antiseptic and soothing power. The natural ingredients revitalise skin and hair with and energising action of immediate wellness. 

To exfoliate and revitalize your hair and massage and purify the scalp. Purify Scrub special formula with exfoliating Micro Granules of Coconut Shell, gently massages the scalp, reactivates microcirculation and stimulates metabolism of the hair bulb with a healthy growth of hair. It eliminates dead cells, excess sebum and dry dandruff. The Scrub, enriched with particular nourishing and shine-boosting ingredients softens and detangles. 

SMOOTH Shampoo and Conditioner

It's time to control frizzy and unruly hair with Purify Smooth Treatment ​that nourishes and tames unmanageable hair

Thamed hair before styling is a great result of Purify Smooth Treatment with Avocado Oil, rich in sugar, fats, proteins, potassium, magnesium and vitamins. The natual ingredients penetrate deeply, nourish and tame frizzy, stressed and unruly hair from external agents like humidity and high temperatures. To revitalise curls, make hair easier to comb and eliminate knots


A toning recharge of hydration for all hair types. Nourishing Leave-In Spray with Bamboo Extracts, which activated by the heat of hair dryer, help the product to the penetrate inside the hair, hydrating it and strengthening it. Excellent for all hair types: thin, thick, straight, wavy.

VOLUME Shampoo and Conditioner

Pump up the volume with Purify Volume Treatment to transform fragile and thin hair into strong, healthy and voluminous hair

Treatment specifically for fragile and thin hair. Its formula, enriched with Meadowfoam Seed Oil, which has revitalising and restructuring properties, reinforces and nourishes the hair from the bulb, without weighing it down, giving it strength and elasticity and make the hair easy to comb. Hair will look full of body, soft, lustrous and voluminous


A toning recharge of hydration for all hair types. Nourishing Leave-In Spray with Bamboo Extracts, which activated by the heat of hair dryer, help the product to the penetrate inside the hair, hydrating it and strengthening it. Excellent for all hair types: thin, thick, straight, wavy.

HYDRA Shampoo, Conditioner and Mask

Nourishes and reinforces dry and damaged hair. Purify Hydra Treatment hydrates deeply with incredible results. 

Specific hydrating treatment for dry, brittle and damaged hair. Its formula is enriched with Rice Milk Proteins,  which nourish and hydrate and Sweet Almond Oil, which softens, illuminates and hydrates hair deeply, making it soft, luminous, and vital without weighing it down. Restores body, strengthens and nourishes event he weakest hair


Give your hair a nourishing break to restore the natural hydration. Ir hair is dry, damaged or stressed by the sun, chlorine, hair dryer or straightening/irons, the Hydra Mask is the right remedy. Its formula, enhanced with Pure Royal Jelly rich in Amino Acids and Vitamins (A, B1, B2, B5, B6, PP, H) hydrates and nourishes the hair deeply making it strong, soft with tremendous shine

COLORE Shampoo, Conditioner and Restructure

Protects your colored hair with Purify Colore Treatment. Hair will look healthy, soft, shining with vibrant colour

Specific treatment for colored and highlighted hair. It protects the color and keep the natural shine long lasting. The nourishing formula with a balanced pH eliminates the colour residues providing softness and elasticity to hair fibres. Blackberry Vinegar provides an antioxidant action, fights free radicals and protects the color intensity with visible results. Hair is fulll of body, elasticity and shine. 


Intensive Treatment in vials speccifically formulated to repair overstressed, damaged hair from the frequent use of heat styling tools such as straightening/irons or hair dryers. Its special formula enriched with Provitamin B5, with nourishing and hydrating action, deeply penetrate the hair fiblre to reconstruct from the inside. Strength is rebuild, moisture is replenished and shine is restored. The hair looks visibly healthier, stronger and luminous.

REALE Shampoo, Conditioner and Restructure

The ultimate treatment for intense nutrition. No Sulfate/No Paraben/No Gluten/Color Safe

Specific treatment for damaged, stressed, treated and dehydrated hair to nourish and revitalize. Its rich formula with Proteins, Vitamin A and Minerals is enriched with Pure Royal Jelly, the most nourishing ingredient produced by worker honeybees. The natural vitamin penetrates the hair deeply restoring the right level of hydration. The Proteins and the Vitamin Complex protect from free radicals, prevent aging and strengthen and hydrate the hair shaft, making it stronger, more elastic, better nourished and softer. 


To repair stressed, damaged and dehydrated hair. Enriched with Pure Royal Jelly it promotes the production of Ceramide to deliver deep nutrition. It will leave your hair lustrous and soft.