Since 1945 Elchim creates professional hair dryers, hair straighteners and curling irons for professional hairstylists, wall dryers for hotels, fitness centres and spas. Lightness, ergonomics, technology and design for perfect styling and hair care.
We chose to stand beside hairstylists: they are our kings and we live to satisfy their every need. We listen to them, we observe them: what position are their hands in? How do they use their fingers? What effect are they trying to achieve? Analysing their work sensitively, we have been able to create professional hair dryers, flat irons and tools that help them and which guarantee hair that is always shining and perfectly healthy. They are their “tools of the trade”: like a Stradivarius for a violinist, they have to work perfectly and last forever. But a great product is never absolute or final. If something can be improved, it doesn't matter how much we need to invest: we will improve it.